For Founders & Brands Ready to Lead Their Industry

Your brand has a story.
Your client needs to feel it.

The founders and brands standing out today know that visibility isn't enough. I help you build the personal brand and content strategy that positions you as the authority in your industry, and turns attention into clients.

Book a CallSee the results
Karen Bentz portrait
Client results
4.8M+
Views on a viral video
1.5M+
Consistent monthly views on Instagram
$350K
Revenue from a course launch, month one
166K
Instagram community built, from 66K
Trusted by founders & brands
Vivian Weyll
Aria InsurTech
AIRE Insurance Group
Ely Nails and Spa
Vivian Weyll
Aria InsurTech
AIRE Insurance Group
Ely Nails and Spa
Vivian Weyll
Aria InsurTech
AIRE Insurance Group
Ely Nails and Spa
The shift

Your company has a presence. But do you?

The founders winning right now figured out something most haven't: people don't fall in love with logos. They fall in love with people.

Your company page can post every day and still feel invisible. But when you show up, when your face, your story, and your point of view lead the way, that's when the right clients start paying attention. That's when a brand becomes a name people trust.

You don't need to post more. You need to become the authority your industry already needs.

That's the work I do.

Let's talk
Karen Bentz, About
The story

I'm Karen. I help founders become the brand.

I've spent years helping founders and brands go from overlooked to unforgettable, not by posting more, but by showing up with clarity, strategy, and a story worth paying attention to.

My work lives where strategy meets creative. I don't just make content; I build the direction behind it. From positioning and messaging to photography, video, and the systems that scale it all, I bring together everything a brand needs to be seen and trusted.

But here's what I care about most: I want you to feel like you finally have someone in your corner who gets it. Someone who makes the work easier, brings ideas you didn't ask for but end up loving, and treats your business like it matters. Because it does.

Helping brands earn attention is easy. Helping them earn trust is the part I love most.

Karen Bentz signature
Based in
Miramar, FL
Languages
English · Español
How I help you

Three ways we work together.

01

Social Media Strategy & Content

Full-service strategy, content, and creative direction that positions you as the authority in your industry. I build the plan, create the content, and lead the direction that turns your presence into a pipeline. Available in-person or fully remote.

See details →
02

Photography & Creative Direction

Brand photography that makes you look as powerful as the work you do. Fully directed from concept to final image, so you show up online with presence and intention. You just have to show up.

Starting at $497
See details →
03

Content Strategy

Already have a team to execute but need the strategy behind it? I build the roadmap: your positioning, content pillars, messaging, and a clear plan your team can run with.

Starting at $597
See details →
Book a Call
Photography

Brand Photography & Creative Direction.

Concept to final delivery. Product campaigns, personal brands, corporate events.

Brand photography by Karen Bentz
Brand Campaign Photography01 / 22
Karen Bentz Photography
Selected work

Case Studies

Strategy, direction, and content that translated into measurable business results - growth, revenue, and authority.

01Personal Brand · Founder

Vivian Weyll

Built and led the full organic content strategy that grew a founder's personal brand into a recognized industry authority, sustaining over 1.5 million monthly views for more than eight months. Contributed to the organic and paid strategy behind a course launch that generated over $350K in its first month.

Strategy · Content Production · Creative Direction
66K → 166K
Instagram community growth
1.5M+
Monthly views, sustained 8+ months
$350K+
Course revenue, launch month
The 4.8M views reel
The 4.8M views reel
4.8M
Views
228K
Likes
107K
Shares
41K
Saves
Top performing carousel
Top performing carousel
651K
Views
30.4K
Likes
21.5K
Shares
8.5K
Saves
Top performing carousel
Top performing carousel
40K
Views
1.4K
Likes
578
Shares
172
Saves
Top performing carousel
Top performing carousel
343K
Views
23.5K
Likes
11.6K
Shares
6.5K
Saves
Instagram insights screenshot 1
Insights
Instagram insights screenshot 2
Insights
02Local · Bilingual

Ely Nails

Real strategy. Real results.

When Ely, owner of a nail salon in Doral, came to me, she had built something incredible, but her social media didn't show it. In three weeks, we changed that. One video went viral because it spoke directly to her ideal client. Her sales grew, she hired new help, and most importantly: she saw her own worth reflected back to her. Months later, new clients are still walking in from that content. That's what content with strategy does. It works while you sleep.

Strategy · Content Production · Bilingual Copy
5K → 7K
Followers in 3 weeks
250K+
Views on top video
30+
New client bookings driven on the first month
2
New hires enabled by growth
Top performing reel
Top performing reel
Bilingual content built for her ideal client
250K
Views
23.1K
Likes
1.8K
Shares
422
Saves
Top performing reel
Top performing reel
35.5K
Views
2.4K
Likes
156
Shares
119
Saves
Feed before strategyFeed before strategy
Feed after strategyFeed after strategy
03B2B Platform · Strategy

Aria InsurTech

Created and implemented a client acquisition strategy across organic social media, email, and SMS marketing, designed to drive platform traffic, new account creations, and sales. The organic strategy contributed to a 50% increase in new monthly account sign-ups and supported sales growth from $190K to $430K in monthly sales over seven months.

B2B Strategy · Content System · Executive Presence
+50%
Monthly new account sign-ups (sustained 7 months)
~100K
Monthly Instagram views, consistent
Organic promotional video from CEO
Organic promotional video from CEO
Live training invite - founder-led organic promo
Organic promotional video from CEO
Organic promotional video from CEO
Value content carousel
Value content carousel
Value content carousel
Value content carousel
04Brand Launch · InsurTech

AIRE Insurance Group

Led the social media strategy for the company's brand launch, including the teaser campaign that built anticipation ahead of the reveal. Produced a promotional video series for 30 founding agency owners - content built as recruiting tools to help each agent grow their own agency. As Head of Content for the company's annual summer conference, I also created the paid and organic strategy that drove event registrations.

Creative Direction · Brand Launch · Event Coverage
30
Agent video series directed
500+
Conference attendees
AIRE Insurance Group Launch Video
CREATIVE DIRECTION - SCRIPTS
AIRE Insurance Group Agent Video Series
AIRE Insurance Group Agent Video Series
AIRE Insurance Group Agent Video Series
AIRE Summer Conference.AIRE Summer Conference.Head of Content.
Results at a glance

The numbers do the talking.

Results delivered across client partnerships.

$190K → $430K
Monthly sales growth supported over 7 months
+50%
Monthly new account sign-ups from organic strategy
$350K
Course revenue generated in launch month
166K
Instagram community built (from 66K)
10,000+
Paid leads generated at $20 CPL
1.5M+
Monthly views sustained across 8+ months
Tools & tech

An AI-native workflow.

I built an AI-native operation, running a daily practice across the Claude ecosystem, custom Skills, and the full video and image AI stack. It lets me scale strategy and content without ever losing the human judgment that makes it work. Because AI is only as sharp as the person directing it.

Intelligence
  • Claude
  • Claude Code
  • ChatGPT
  • Gemini
Video / Image
  • HeyGen
  • OpusClip
  • Higgsfield
  • NanoBanana
Production
  • Adobe Suite
  • CapCut Pro
  • Lightroom
Docs & Decks
  • Gamma
  • Notion
  • Google Workspace
Paid & Analytics
  • Meta Ads Manager
  • Metricool
  • GA4
Build
  • Lovable
  • Framer
  • Custom Dashboards
The process

Working together is simple.

01

We talk

A quick call to understand your brand, your goals, and where you want to go. A simple way to get clarity on whether we're the right fit.

02

We build the strategy

Together we shape a plan built around you: your positioning, your audience, and your market. You get direction before anything gets created.

03

We bring it to life

Content, photography, strategy, whatever you need. Produced, directed, and delivered. You show up as the authority. We handle the rest.

04

We measure and refine

We track performance, learn what's working, and adjust the strategy to keep growing. This isn't set-and-forget; it's built to improve over time.

Book a Call
Work with me

Ready to be seen?

Whether you're building your personal brand or growing your company, let's turn your presence into your biggest advantage.

Have something different in mind? Let's talk anyway.

Book a Call

Have a quick question? Email me: contact@karenbentz.com

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